Social Proof - How to use the same likes and get better results from Facebook ads
Do you want to reuse a winning Facebook ad and keep your Likes, Comments & Shares? (Also known as Social Proof)
You will go from a bunch of this:
It’s easy. I’ll jump right into it.
“When will I be using this trick?”
You will use this once you have a winning ad. It’s for anytime you scale, duplicate, or target another audience. This trick is for after you’ve split tested and are ready reach the masses with your kick-ass ad.
It’s also great for split testing a new ad to different audiences. Every like, comment and share will be shown to every audience… because it’s the same ad.
- Grab your ad ID
Head over to “Page Posts”. This is where you will grab your ad ID.
2. Identify your ad
Once you’ve found the ad you want, copy the ad ID
3. Paste & Deploy
Head back to ads manager and get ready to paste your ID. At this point, you should have either duplicated your ad set with an ad inside or created a new ad set with all your settings ready to go. This will be the last thing you do before deploying your duplicate ad.
Open up your ad settings and select “Use Existing Post”
Paste your ad ID
All done. Now you’re using an existing ad with your new settings! Likes, comments, and shares will only increase as long as you keep doing this.
As a bonus, any time you copy an ad that’s using an existing post, you will not have to repeat these steps. Everything should be done already… though I recommend always double checking.
*Certain campaigns require different ad structure, so you may not be able to use the same post in different campaigns.